Privacy Policy

We collect information in three general ways: information you provide to us directly, information collected automatically when you visit our Site, and information received from third-party services we use to operate our business.

Information You Provide Directly: When you fill out our contact form, book a discovery call, or engage us for services, we collect information you choose to share, including your name, email address, company name, job title, project details, budget range, timeline expectations, and any other information you include in your inquiry or during the course of a project engagement.

Information Collected Automatically: When you visit our Site, certain information is collected automatically through cookies, analytics tools, and standard web server logs, including your IP address and approximate geographic location, browser type and version, device type and operating system, pages visited, time spent on the Site, referring URLs, and general usage patterns gathered through Google Analytics.

Information From Third-Party Services: We use a small number of trusted third-party services to operate our business, and those services may collect or process information on our behalf, including hosting providers, analytics platforms, and communication tools described in the "Data Sharing and Third Parties" section below.

We use the information we collect for the following purposes:

• To respond to inquiries and provide quotes for our services
• To deliver, manage, and improve the services we provide to clients
• To communicate with you about your project, including updates and scheduling
• To send occasional updates about our services, only if you've opted in
• To analyze how visitors use our Site so we can improve its content and performance
• To comply with legal obligations and protect our legitimate business interests

Where required by applicable law, our legal basis for processing personal information includes your consent, the necessity of processing to perform a contract with you, and our legitimate interests in operating and improving our business, balanced against your privacy rights. We do not sell your personal information to third parties, and we never will. Any sharing of information is limited to what's necessary to operate our business and deliver the services described in this policy.

Our Site uses cookies and similar tracking technologies to understand how visitors interact with our content and to improve the experience over time. Cookies are small text files stored on your device that allow us to recognize repeat visits and gather aggregate usage data.

We primarily use cookies for analytics purposes through Google Analytics, which helps us understand which pages are most useful to visitors and where people are coming from. We do not use cookies for invasive tracking, cross-site advertising profiles, or to sell data to advertising networks. Some cookies are strictly necessary for the Site to function and cannot be disabled without affecting core functionality.

You can control or disable cookies through your browser settings at any time. Disabling cookies may affect some functionality of the Site, though the core content will remain accessible. We do not currently respond to browser "Do Not Track" signals, as there is no consistent industry standard for how to interpret them, but we limit our use of tracking technologies as described throughout this policy regardless.

We work with a limited number of third-party service providers to operate Vertexa Digitals, and we only share the information necessary for each provider to perform its function:

• Google Analytics — for understanding Site traffic and usage patterns
• Vercel — our hosting and infrastructure provider, which processes data necessary to serve the Site
• Google Workspace — for business email and communication
• CRM and project management tools — for managing client relationships and ongoing projects

Each of these providers maintains its own privacy and security practices, and we select providers that maintain industry-standard data protection commitments. We do not share your information with third parties for their own independent marketing purposes, and we do not share personal information with data brokers.

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including the duration of any active client engagement and a reasonable period afterward for accounting, legal, and business record-keeping purposes. Inquiry information from prospective clients who don't proceed with an engagement is generally retained for up to 24 months, after which it is deleted unless you've asked us to keep it for future reference. You may request earlier deletion of your information at any time, as described in the "Your Rights" section below.

If you are located in the European Union or European Economic Area, you have the following rights under the GDPR regarding your personal information:

• The right to access a copy of the information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your information, subject to certain legal exceptions
• The right to request a portable copy of your data in a structured, machine-readable format
• The right to restrict or object to certain processing of your information
• The right to lodge a complaint with your local data protection authority

If you are a California resident, you have the following rights under the CCPA:

• The right to know what categories of personal information we have collected about you and how it has been used
• The right to request deletion of your personal information
• The right to opt out of the sale or sharing of personal information (we do not sell or share personal information for cross-context behavioral advertising)
• The right not to receive discriminatory treatment for exercising any of these rights

To exercise any rights described in this policy, contact us using the details at the end of this page. We will verify your request and respond within the timeframe required by applicable law, typically within 30 days.

If you've opted in to receive updates from us, you can unsubscribe at any time using the link included in any marketing email, or by contacting us directly. Opting out of marketing communications does not affect transactional communications related to an active project engagement, such as invoices or project updates, which we will continue to send as necessary to deliver our services.

Vertexa Digitals is based in India, and the majority of our clients are located in the United States, United Kingdom, European Union, and Australia. This means your personal information may be transferred to, stored in, and processed in India and other countries where our service providers operate, which may have data protection laws different from those in your home country.

Where required by applicable law — particularly for clients and visitors in the European Union — we take steps to ensure that any international transfer of personal information is conducted in a manner consistent with applicable data protection requirements, including reliance on service providers that maintain appropriate contractual and technical safeguards for cross-border data transfers.

We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. This includes secure hosting infrastructure, restricted internal access to client information, and the use of reputable third-party providers that maintain their own security standards.

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you and any relevant authorities as required by applicable law.

Our Site may contain links to third-party websites, including client case studies, social media profiles, and tools we reference. We are not responsible for the privacy practices or content of those third-party sites, and we encourage you to review their privacy policies before providing any personal information to them.

We do not use your personal information for automated decision-making or profiling that produces legal effects or similarly significant outcomes concerning you. Any analytics or reporting we generate from Site usage data is used in aggregate to understand visitor behavior, not to make individual decisions about you.

In short: you can ask us what information we hold about you, ask us to correct or delete it, opt out of marketing emails at any time, and control cookies through your browser. We try to make these choices straightforward rather than burying them in dense legal language, and we'd rather you email us directly with a question than struggle to interpret a clause in this policy.

Our Site and services are intended for businesses and individuals over the age of 18. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected information from a child under this age, we will take steps to delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our Site or services after changes are posted constitutes acceptance of the updated policy.

Vertexa Digitals does not sell personal information, and we do not share personal information for cross-context behavioral advertising purposes, as those terms are defined under the CCPA and similar state privacy laws. If our practices change in the future, we will update this policy and provide the opt-out mechanisms required by applicable law before any such sharing begins.

Residents of certain U.S. states beyond California — including Virginia, Colorado, Connecticut, and others with comprehensive privacy laws — may have similar rights to access, correct, delete, and port their personal information, and to opt out of targeted advertising or profiling. We extend the same practical protections described in this policy to residents of those states, and you can exercise any applicable rights using the contact details below regardless of which state you reside in.

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, contact us at privacy@vertexadigitals.com or info@vertexadigitals.com. We aim to respond to all privacy-related inquiries within 30 days.